Awareness Campaign & Events


To achieve Sustainable Development Goals, SDG’s, participatory approach is essential to bring a sustainable change; SAFE believes in conducting awareness and sensitization campaigns by making it highly participatory for all. It is imperative to reach out to the citizens, policymakers, communities, stakeholders, and students by creating platforms for all to perform their roles towards environmental conservation and sustainable goals. SAFE designs innovative awareness workshops and campaigns and this incorporates strategic communication framework using geospatial technologies, ICT including alternative or traditional media as means for facilitating information dissemination and participation.

Awareness for Communities

SAFE consistently works to strengthen the voice of commons and climate vulnerable communities for developing a sustainable future. From its interventions and flagship projects in the sectors varying from water and sanitation and waste management to climate smart agriculture, aqua farming and wetland with biodiversity conservation, SAFE is putting in significant effort to create a holistic and sustainable development of the target and beneficiary populace by conducting capacity building programs and sensitization workshops. In addition, technology cooperation and financial inclusion ensured to the communities is empowering them to become climate leaders of tomorrow.



School level environmental campaigns

Works with the city schools through various educational and field based activities. Sensitization programs on sustainable lifestyle, training workshops on wetlands and biodiversity conservation and waste management practices as well are taught to the students. Under RT2C project, SAFE has also created opportunities for the young leaders of the future to contribute waste for recycling. Schools like Assembly of God Church School, Modern High Girls School, Chowringhee High School, Don Bosco Park Circus, Heritage School, Jadavpur N. K. Pal Adarsha Shikshayatan School, Young Horizons School, Shri Shikshayatan School, Sri Sri Academy, etc. are associated with SAFE with the intend to build a green planet.

Corporate Campaigns

Giant corporate bodies with huge number of employees are known to be one of the biggest generators of daily waste that end up in landfills. Also, many of their work are associated with sensitive issues that need immediate attention and development. SAFE proactively conducts awareness campaigns and workshops with the reputed and responsible corporate bodies across the city on concerns ranging from sustainable lifestyle to Wildlife protection. Corporate entities associated with SAFE include Vodafone Essar Limited, PWC SDC, Ericsson, Lexmark International, DLF, HSBC Financial Service Company, Ambootia Tea Company, Infinity, IBM, Globsyn Crystals and Apeejay House.

Intervention at residential level

Citizens for Action – TEAM UP TO CLEAN UP project has been jointly implemented by Bidhannagar Municipal Corporation & SAFE under Resolve: Trash 2 Cash program for defining an end-to-end advanced management of waste in Saltlake, Kolkata in 2016. SAFE undertook door-to-door campaign and personal responsiveness on waste management through survey, assessment, demonstration on at source segregation and interactive workshop with citizens and municipal waste collectors covering more than 4000 households, 15 blocks and 60 municipal workers in the area. A complete impact assessment report was shared post implementation with the municipal corporation for building up a smart waste management system.

Intervention at Sports event

The municipal waste generated during the IPL matches of KKR, played in the Eden Gardens stadium was managed in 2017 by SAFE under the aegis of CSR Initiative supported by The Meer Foundation towards Integrated Waste Management for reduction of landfill emission. Approximately 150 cleaners employed to maintain a clean stadium received safety gears for the first time. The massive segregated waste generated was taken away for recycling under ResolveT2C. The polythene plastics carrying water pouches were replaced by paper and cloth bags handmade by RT2C women, thus reducing a major source of litter. New bins were placed within the stadium and waste segregation was introduced, gaining wide acceptance from everyone. In totality, SAFE was able to collect 20,606 kg of particularly plastic & paper waste for recycling thus supporting environmental conservation.